I honestly think this is something Google mashed together overnight in response to Apple's annoucement.
Look at the page. It's just an informational landing page. no breakdown of the framework, pricing or any details, and once you click the signup button, you are put on a queue for a sales rep to contact you.
I love it though. It's a great case study for startups! I think they're gauging interest with this one, simple page.. and if enough people sign-up they will actually build it over the weekend.
The payment angle is timely given Apple's recent moves, but am I correct in reading this as Google offering an officially sanctioned way to get paywalled content into the index?
In the past, publishers had to either offer First Click Free or resort to cloaking or other black-hat techniques for their for-pay content. If Google is now willing to allow paywall content into the index for a 3% fee then that's a big deal.
I can't imagine this pushing search results quality in the right direction, at least from the perspective of a typical user.
Just saw an update (towards the bottom, http://bit.ly/hY8Jig)
"Huffington Post reports that publishers will keep 'in the range of 90%' of revenues from One Pass -- quite a nice bump from Apple's 70% offering."
Look at the page. It's just an informational landing page. no breakdown of the framework, pricing or any details, and once you click the signup button, you are put on a queue for a sales rep to contact you.
I love it though. It's a great case study for startups! I think they're gauging interest with this one, simple page.. and if enough people sign-up they will actually build it over the weekend.