[meheleventyone]

It's more that the core that would consider themselves the core have some widely shared values. Lot's of "lifestyle"/"adventure" sports are similar. And these are the people that started the brands that ended up not living up to their values.

[DanCarvajal]

I guess I haven't entered to a sport/hobby that hadn't already past that stage of shared values.

I snowboard and when I see other snowboarders I don't assume we share values beyond maybe finding the boots more comfortable than those for skiing.