[KaoruAoiShiho]

The reason why Uber subsidies so much is because if there's not enough drivers people would need to wait a long time, or the price is very high and that creates a shitty experience that won't be able to compete. Conversely drivers don't have enough passengers. Initially, when you're just starting, that's just going to be a fact. Until you nurture the market to maturity the market doesn't exist. Don't look at what Uber has already built through years of huge spending and take it for granted.