| Think of these three articles: 1. How to Choose the Right Project Management Software This is keyword focused - "project management software". Our only objective with this article is to rank for this keyword while also sharing useful advice for search users on how to go about choosing a project management tool. 2. 25 Project Management Experts Share Their Favorite PM Tips This is (mostly) social sharing focused. If you were to ask 25 project management experts to share their tips, then tag their Twitter/Instagram/LinkedIn handles, there is a good chance a few of them at least will share it with their followers, thus driving shares. 3. How Project Management Can Help Small Startups Scale Faster This doesn't focus on any specific keyword. Rather, it simply talks to startup founders about using project management principles. This is a very rudimentary example but I hope you get the idea |