[at-fates-hands]

>Isn't it sad that nowadays you don't create content for the users but for a search engine crawler...

So true. I recently had a tree company contact me about their poor results in Google and the amount they were paying a marketing company who were doing videos and other monthly content for them, but nothing was moving the needle.

The amount of content on a given subject is also just as powerful with Google as the type of content you're putting on your site. I had a professional writer put together a half dozen pages on a single topic, then put those in a bullet list on the front page in a sort of blog-like structure without actually calling it a "blog" or "journal" or "news" section. Just informative articles, all on the same subject running a few paragraphs, optimized for SEO.

Within a month, traffic had spiked (doubled and then some once all the pages were indexed) and the amount of leads coming off the site increased dramatically. it was obvious Google was giving precedent to our site because we had more "relevant" material on this particular subject (tree trimming) than their competitors.

It just reinforced the idea that content is still king.