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by puranjay 2327 days ago
Forget an overarching strategy. You don't have the bandwidth for it as a small startup.

As a start, just find 3-5 core keywords that aren't insanely competitive. Write the best possible content you can on these keywords. Promote them like hell - guest posts, forums, heck even HN. Don't just look for links; get actual people to read your content.

This alone can move the needle for small startups. A trickle of high quality leads can give you the confidence to invest more in content and SEO