[noelceta]

Yep, the impact of social links is pretty low on their own. You do, however, get these 2 benefits:

- If your content gets a ton of views, people will start Googling for it and clicking your result, specifically. This will increase your CTR, which is a known ranking factor. - People who LOVE your content on Reddit or wherever will link to your website from their blog (hence, more backlinks).

[aklemm]

I'll never forget the SEO consultant who, when I told him I wanted to focus on CTR, told me it was not a factor in ranking. This was many years ago, but it was obvious Google would use it, and it should have been obvious to him too.

[rawoke083600]

In his defence Google is on record saying they DON'T use it.