[AlchemistCamp]

Some of the best content isn't searched for by anyone at all before it was written, though. In the extreme case, consider the Harry Potter series—fantastic content, but it would have been horrible SEO content when it was written.

[noelceta]

True, but in most cases, you won't write Harry Potter - you just want to drive leads from people searching for process management solutions, haha.

What you did mention IS an actual strategy though. The idea is, you coin a new term or strategy, and if you PR the content enough, the term will have a ton of searches (and you'll rank #1). More often than not, though, you have to be a big fish to really pull this off

[AlchemistCamp]

Yes... thanks to books and subsequent fan fic, all kinds of Harry Potter characters and terms are both all over the web and heavily searched!

[1123581321]

Fiction sites typically use additional descriptions (story categories, genre, etc.), words that don’t appear in the story, to help it rank. This happens independently of the creative writing process.

[Rastonbury]

What a terrible analogy. SEO content is written to market the site the best you can on search engines, obviously you want to write what people are looking to meet their needs for and its easy to do this with Google. It's very different purpose from writing a good book or writing good journalism.