[markosaric]

Create content relevant to what your startup does. Answer relevant questions that real people search for. You can do some keyword research and use tools such as Autocomplete and People Also Ask to get some questions to start with.

Answer these questions the best you can. In-depth, clear, easy to understand. Make it informative, make it educational, make it look nice. The focus is on providing the best value possible to the person who is asking the question.

Review the posts that currently rank on the first page of Google for these searches. What topics do they talk about? What issues do they solve? And then try to create something that's better, more practical, easier to understand, presented in a better way... than what you've found on the first page.

It will take some time and effort of regularly posting quality articles before you start seeing the results but this is a more trusted and more self-sustainable way of driving traffic and leads to your startup.