[cdbattags]

This is more or less my definition of the term "product engineering".

The one caveat is to be sure to also think about your team members as "users" of the code base.

[richie5um]

Agree. I much prefer the term ‘product engineer’ to all previous titles. It shouldn’t be a cargo-cult switch where everyone starts calling themselves one, but it is by far the best title as a guiding principle to what we are meant to be doing.

Also, I think we are going to see further evolution in the software industry where the current middle-mgmt layers get wiped out. You are either contributing directly to the product - and you can easily measure that - or, you need to get out of the way.

DevOps is a drive to reduce the number of vertical organisational ‘layers’, ProductEngineering would be a drive to reduce the number of horizontal organisational layers.

IMHO.