Hacker News new | ask | show | jobs
by wackget 2329 days ago
Are they really trying to say that SEO was the sole reason that the organic traffic grew so much? That is ludicrous. It couldn't have anything to do with the fact that the service itself grew in popularity, or relevancy, or reputation, etc.?

I'm convinced SEO is modern-day snake oil. If you have a useful website/service with well-written content then the traffic will come to you. The idea of trying to "SEO" a useless/poorly-built website is like an obese person taking herbal pills because the bottle says they help weight loss.
2 comments
noelceta 2329 days ago
Most of the organic traffic is content SEO, yes. Around ~2k of monthly searches is branded search (people looking for the company). And, well, it IS pretty reasonable - the company IS ranking for most BPM / workflow keywords.

I do get why you'd think SEO is snake oil. Yeah, useful website, service + good content is the way to go. You can't just "SEO" a mediocre website and expect anything to happen.

link
gwbas1c 2329 days ago
It's very easy to know how people came to your site. If they came from a Google search, you can track that and use that data to validate if SEO is working or not.
link