[Scoundreller]

Oh, I accept all that.

When I first started writing, I discovered what was popular versus not. Authentic content that nobody read didn’t seem like a good use of time.

Writing about how shitty my current credit card was and which I found to be better was very profitable. Reviewing a keyboard was not.

But having said that, some of the most valuable content was useful, but flew under the radar of other writers. E.g. how to navigate a particular government office’s procedures.

Google did a lot to help your case when they targeted ads based on the user and not the content. IE: showing you finance ads on non-finance websites. That really helped out publishers in otherwise not-too-profitable topics.