[baddox]

At least as of 10 years ago, national (USA) TV networks have a ton of commercials about investing and “wealth management” from massive financial institutions. It must be a massive market with plenty of uncommitted customers to claim.

[dhnsmakala]

It's about the expected value of a customer. It's probably thousands recurring per year for the wealth management stuff, and people don't switch often.

So the customer acquisition cost can be super high -> lots of commercials even with small market compared to other products/services.