1. the biggest risk we have identified in our business plan is being squished by a sideways-moving competitor that has decided to invade the part of the market we are attempting to take;
2. they are only going to be able to do this for a certain period of time before we hit critical mass and can defend ourselves;
3. by implication, we do not believe that they will do this without knowledge of both our vision and the fact that we are working on it right now; and
4. we believe there is a real danger that they would take this action to defend themselves if they could.
Perhaps I wasn't clear, but from our point of view, that is all the justification we need to keep things under wraps for now.
1. the biggest risk we have identified in our business plan is being squished by a sideways-moving competitor that has decided to invade the part of the market we are attempting to take;
2. they are only going to be able to do this for a certain period of time before we hit critical mass and can defend ourselves;
3. by implication, we do not believe that they will do this without knowledge of both our vision and the fact that we are working on it right now; and
4. we believe there is a real danger that they would take this action to defend themselves if they could.
Perhaps I wasn't clear, but from our point of view, that is all the justification we need to keep things under wraps for now.