[charred_toast]

If it means anything to anyone, my sister is naming her design company after her beloved dog, Shadow.

[nooron]

That's very sweet, my cousin's dog was named Shadow. I hope it goes well for her.

[bluehat]

That remains terrible branding. Branding is part of marketing. Her dog is not part of that.

[tim333]

Shadow is quite relevant in design with a non sinister meaning eg https://abduzeedo.com/long-shadow-design-trend

For software, dunno

[charred_toast]

Wow, can I hire you? You seem to be dripping with expertise, and so charming.