[thedayisntgray]

Marketing is a big one for me. Building a great product means nothing if you can’t reach your target audience.

And I don’t mean learning how to used Facebook or Google to run ads, I mean the theory behind marketing.

I would like to read more books similar to the 22 immutable laws of marketing by Al Ries and Jack Trout

[zentropia]

I recommend watching thefutur (Chris Do) youtube channel. A lot of useful info.

[rchaud]

There is no universal theory behind marketing, it's going to be different depending on the customer demogrpahics, the product type, the part of the world you're in, etc.

You might actually learn more by running a Google ads/FB ad campaign for a side project. Put some money on the line and I can almost guarantee you'll be more committed to learning than if you were just reading a book.

[nojvek]

Started an small solo business, would love to be well read. More book recommendations are welcome.

[al_]

Agree, how do you plan to go about it as a developer (I presume)?

[patwalls]

You might like marketingexamples.com