[brk]

How can you call it "hacker unfriendly"? The thing is designed to be hacked, that's the whole point of it.

The Arduino and this are two totally different classes of devices.

For staters, this appears to be very much about the hardware. I wouldn't expect it to be open source, just like the iPhone or Motorola Droid you can develop your own apps for doesn't have open source hardware. You don't actually have to be granted access to 100% of the codebase and hardware layout for a product just to develop a neat application around something.

I saw this and immediately thought of 5 or 6 cool uses for it so I bought one. Sure, if I was going to build some kind of a product around this, or develop an app that was going to be my retirement income, I'd want a little more information about the company and their licensing models. But for a $150 hackable gadget, this thing is one of the coolest toys I've seen in a while.