[drawkbox]

I also mirror your sentiment. I think that this will lead to lost hardware sales (I may have to buy a Kindle now) and may as well develop for that if I have one.

When did Apple turn from a hardware focused company to a software company/platform company only? It seems their platform is taking precedence to their hardware now.

Then again you can't buy iBooks on Kindle or Nook but the point of an iOS device is a bit of a smart phone singularity. I want all my stuff on that device.

This will not get me to buy more iBooks, it may make be buy a Kindle though instead of using my iPads for reading books.

Let's hope they all go PDF.

[brettnak]

I can say that it has led to at least one lost sale of an iPad. I was getting ready - essentially money-in-hand - to buy an iPad. I will no longer be doing that. From a purely consumer perspective I don't believe this policy benefits me at all and there are some pretty exciting alternatives on the horizon. Notion Ink's Adam looks pretty good to me and with Honeycomb on the way and being optimized for Tablets, iOS is no longer the only choice.

[msbarnett]

It's a bit off-topic, but PDFs, with their fixed page size baked right into the file, make for a truly miserable eBook experience.

[CWuestefeld]

I couldn't agree more. I think what your parent post meant to convey was the need for a standard format for ebook files. I think MOBI or EPUB could both fill that role.