They lost the market in 2000 by canceling their ev program. Now they want to get back into it by marketing only to the people who would never buy one? Sounds like GM needs a new marketing department.
Building a vehicle that checks two sets of boxes like this (family SUV with an EV carbon footprint and performance) has worked out very, very well for FCA and their 4dr Jeep. A lot of people who didn't go into the dealer looking for a Wrangler bought them because they managed to check so many requirement boxes at once. I think GM may be hoping to do the same.
Husband wants a Model 3, wife wants 4Runner (or vise versa, point is that they want totally different things), joint bank account wants absolutely nothing to do with either. GM swoops in to save the day by checking the snazzy EV and the practical SUV sets of boxes at the same time at a typical GM price point.