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Here is an interesting and recent article which captures some of that motive: https://theintercept.com/2019/10/18/coca-cola-recycling-plas.... The truth is, that these businesses which externalize the costs are also huge interests in the areas where they are prevalent. Coke is synonymous with Georgia, so it is unlikely they will ever have a bottle deposit there. So is Waste Management (NYSE:WM) . Regarding externalities, many people believe that generating disposable things as a practice is fundamentally externalizing costs.