[ig1]

I think you're selling to the wrong audience, your product is very very hard to sell. People will worry about stuff getting lost only after they lose it. The insurance industry spends a fortune in advertising to counter this problem, you're never going to be able to charge enough to make that a viable strategy for you.

What I recommend you do instead is actually sell your product to the insurance industry (perhaps as a white-label product) for their customers. It provides direct value to them as they can use it to reduce fraudulent claims and manage accounts more easily as well a providing a value-add for their service.