[vasco]

Not taking sides but what you described were the natural developments of "making advertisement more efficient", people found that by showing targeted ads they'd have to show less of them to get the same amount of new customers, therefore making advertisement cheaper and more efficient. If this is a net positive or negative for society is something I'll stay out of.

[rhizome]

Efficiency is overrated. It's an acceptable rationale for destruction and exploitation (the process demands it), but that acceptance doesn't make it a good thing overall.

>people found that by showing targeted ads they'd have to show less of them to get the same amount of new customers

I mean, did they really? Where can I read about these successes?