[bibinou]

https://news.ycombinator.com/newsguidelines.html

> In Submissions

> Please don't do things to make titles stand out, like using uppercase or exclamation points, or saying how great an article is. It's implicit in submitting something that you think it's important.

[Tenoke]

In which case they just change the title normally.. rather than penalizing it heavier than any other penalized post Ive noticed recently.