[jcpsimmons]

I wonder if this correlates to the resolution and frequency of social media use globally. I might be completely happy with my apartment and job in the EU, but seeing 'ads' for the US on social media every day may begin to chip away at my contentment through the introduction of a comparison.

[tluyben2]

I have the reverse; those ‘ads’ (people talking about the US) make me happier about living in the EU. But you probably have a point that it makes people compare and then it is all down to situation and taste I guess.

[pkaye]

> seeing 'ads' for the US on social media every day

What ads are you talking about?

[mcantelon]

What some call "American cultural imperialism" is what he/she is likely talking about.