[shadowsun7]

There are huge problems with that piece. For starters, OLAP != OLAP cube. Columnar databases and OLAP cubes are both designed for OLAP workloads. They are simply different architectures. Therefore, it is impossible to argue that 'OLAP is dead' — it cannot be dead, because OLAP is simply a type of database usage.

At this point you might say, "oh, OLAP cubes refer to an abstraction, it can be implemented using columnar stores!" — and I would point you to 40 years worth of academic research that stretches back to the early 80s. The OLAP cube or data cube refers to a specific type of data structure. It just so happens that vendors like to use the term 'OLAP cube' even when they are using a columnar engine under the hood, because it sells well.