| "If you are looking for a technical cofounder you should stop searching and learn to code." Maybe you should, maybe you shouldn't. I just can't get my head around thinking otherwise. Can it work your way? Yup. Can it work other ways? Yup. All over-generalized advice works some of the time, that's why it exists in the first place. It probably even works most of the time. My problem isn't with the advice's hit rate--nothing is perfect--it's with the logic behind it. "I keep seeing big name firms repping pre-funded startups, which is a death wish in my opinion." If a big name firm is working for a startup before it's funded I'd bet a lot of money that they're doing it for stock or deferred comp. That's almost never cash. Whether that's a good deal depends on the firm, the startup, the deal, etc, but no agency is getting $20k/month out of a startup that hasn't raised anymore unless it's very well self-funded. "Companies and PR firms just throw up garbage press releases a lot of the times and this could be some valuable feedback for them." Lots of agencies suck at this is an example of it. No disagreement here. And I don't think advice on PR from a journalist is necessarily bad, but I believe not enough scrutiny is directed at the source. To be fair, I say the same thing about fundraising advice from VC's. Not a bad thing, just silly to take it on face value. |