[pimmen]

I'm not a lawyer or legal expert, but I think that over the past century the entertainment industry has successfully gotten a myriad of laws and court rulings in their favor which complicates something like that a lot. Data is new and fluffy and there are still many areas where it's unsettled who owns the data. The EU probably sees the opportunity to write the rules in a more "blank sheet of paper" kind of way when this industry is still relatively young, and not repeat the mistakes of the entertainment industry where the governments have been sleepwalking for the better part of a century.