[chrisclark1729]

DESIGN: It's cool and awesome for minimalist design nerds like myself, but I'm not sure if it will convert well. That's speculation, so you might want to get a more authoritative view point on that.

COPY: I think you need to get a little more niche on your target and add one more layer of benefits to your copy.

1.) Working in a small team? -- Of what? Of programmers? Of elephant trainers? Of baristas? You'd be surprise how good people feel when you call them out specifically.

2.) Use Xau to stay connected and task-focused. So what? I don't think anyone cares about staying task-focused. They want to stay task-focused so they can make money, or build a great product but staying task-focused for the sake of staying task-focused doesn't sound very compelling. I would personally change it to: Use Xau to stay connected and task-focused so you can...[insert benefit your clients care about most]

Hope that helped!

[zx76]

Thanks for taking the time to comment!

Your point about listing benefits rather than features is excellent - I will definitely be amending the copy.

The app's theme is one of being sufficiently simple that it's sector agnostic and I was thinking of people who would appreciate this as its market - but I think you're actually more correct: its better to have a specific group feel the app is for them.