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by user5994461 2338 days ago
That's arguable. Considering a shop, SEO is getting people to enter the shop and conversion is getting people to buy something.

SEO does stand on its own really. There are no sales without visitors. On the other hand if you have visitors you can try to sell them something, anything really.

Ironically the internet is all about advertising and eye balls. With the author speaking of a million visitors a month, he can certainly monetize in many ways.