[mikestew]

Secondly, I see too many damn branded pens in my doctor’s office to be under the illusion that the marketing is only directed at the patients.

I can assure you that drug reps didn't bring in catered lunch to my ex-wife's GP office for the benefit of better informing patients about their choices. We got divorced 30 years ago, but I'd bet money I've still got a sticky note pad lying around the house somewhere with a pharma company's name on it.

There's plenty of drug marketing going on that will never come under the gaze of a patient.