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by amelius 2339 days ago
In other words: SEO doesn't work anymore.
2 comments

Depends what you mean any rando cant just rock up and get position 1 for "car insurance" probably true.

But improve the performance for a site absolutely or get the right traffic to the right geo version of your page yep (bloody hard work I might add)

Ikea is having a bit of a problem in this area at the moment for example.

Things like load speed, security and mobile responsiveness can make or break a site's Google performance. So yes, some stuff works but chasing trophy keywords and such is a fools errand.