[homecoded]

We actually talked about this today in our team since we are trying to find a good name for the new company we are about to form. We decided against hyphens mostly because we thought it's 'just not cool'.

There are other things to consider. If you spell out your domain name over the phone, a not-so-techie person might not know what to do when you say 'hyphen' (as in spell it out or use "-").

Besides, since the word 'hyphen' is usually only used when you spell out the domain (it's not actually part of the company name) people will probably forget about it.

[lowglow]

The phone test -- we talked about this as well. Dash, hyphen, and minus sign are all bad descriptors for lay-people.