[tptacek]

You like what you like. You can go read any number of blind taste tests, or any of a million Reddit threads where it is tediously re-explained that the sour milk note in the stabilizers Hershey's grosses Europeans out, or the NYT's notes about how bitter their cocoa is, but really it's just commodity chocolate whose overwhelming characteristic is sweetness with almost no texture or anything of interest to recommend it.

If you're looking for something to serve an almost functional role in a product, like a S'more or whatever, it's... fine? Do you bake with Hershey's? Like in a brownie, where you can dial the sweetness in instead of swinging it all the way to 11?

I don't think there's anything wrong with liking Hershey's chocolate, and I myself like American cheese! I'm just saying they're objectively not as good as other products, and the people who point that out aren't wrong to do so. Honestly, I think most people who say Hershey's is good would prefer Cadbury's.