[TomMarius]

Seems like you also think that Mark Zuckerberg runs my FB profile? IMHO that is a very unproductive way of thought. Also (on top of absence of practical correctness) most likely formally incorrect, but I'm not a English native speaker. Definitely would be invalid in my language though.

[homonculus1]

Amazon mingles inventory and delivers counterfeit goods on behalf of legitimate sellers. Your Facebook analogy is broken because Facebook is a completely different industry with completely different operations but to fix it, imagine if Facebook mixed up your posts with content written by spammers and served it to your friends under your name. Then you could say that Zuckerberg is in fact running your profile and ruining the social ecosystem by essentially laundering crime to lower his costs.

[TomMarius]

Okay, that makes sense, I didn't know Amazon does that.