[jobeyonekenobi]

For me, the point of interest comes from locking down a blueprint distribution model. Everyone can print certain items depending on their access to raw materials/power/specification of fab, but depending on how much they pay for the 'blueprints' will be the difference between generic and premium branding with every tiny difference in between.

[marshray]

Why would someone pay more for "premium branding" on something they print on their own machine?

Granted I don't understand why people pay more for branded clothes either.

[wmf]

The point of premium branding is in fact to prove that you can afford to pay more. http://en.wikipedia.org/wiki/Veblen_good