[smallstepforman]

If you built it, they wont come. Without marketing, the odds of your customers discovering the app (amongst a sea of garbage) are insanely low. I tried a Tennis app in 2009 and even back then it was competing with hundreds of other apps, now its mist likely 10’s of thousands. Heart breaking.

[ronyfadel]

Sometimes if you build it, they will come. I launched a music app in 2012 (student project), and over its lifetime (6 years), I had 95k downloads and 7 million sessions on the app.

[m3kw9]

Some apps have very low viral aspects like biz apps or Utils, also some standalone single player games. They will be at the bottom of a search result of 100s when first released. Quite demoralizing

[mantap]

Word of mouth marketing can be strong. For example I have purchased many apps because of a recommendation IRL, mostly music-focused (musicians love to talk about their kit). The point is to make something truly excellent, and if possible, conspicuous.