[unishark]

They don't actually care. They usually eat the cost and send you another one. I guess it's cheaper than the cost of requiring signatures, at least once we're constrained to the subset of the population who can order things online.

[thrav]

I bet someone identified this as a substantial line item that was trending up and they want to push Rings out into the world to try to deter future growth and losses. Who knows... the acquisition might have paid for itself in cost savings.