[apexalpha]

From the linked article:

". I should also note that since the cable operators' infrastructure was built around sending the same TV signals to all houses, they basically just run one cable to your neighborhood, and then use passive splitters and dumb amplifiers to split that one cable to all the houses in your neighborhood. So you don't have a dedicated coax cable directly from your house to their headend equipment, so they can't change the frequency split on a house-by-house basis."