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by csomar 2343 days ago
> More than 25% of respondents have been running their business for 5-10 years, which is longer expected given the relative newness of SaaS, and the high chance a startup fails in its first one or two years.

Could this be survivor-ship bias. If you failed your SaaS venture in less than a year, you are less likely to be part of this survey.

1 comments

At the bottom of the PDF they say that the people who filled out the survey got "Marketing Extras". To get a good range of respondents you would have to give out cash to "Verified" SaaS executives during 2019. Which is way more work and doesn't generate any revenue for Stripe/Basecamp