[soulofmischief]

Another take: Traditional news outlets are no longer trustworthy, and will need to begin building new rapport by paying for known and trusted talent.

Journalists will have publishing control, choosing which platforms suit each piece the best. People will have a much harder time discrediting someone with a focused, proven track record vs a business with broad financial and political interests. It's the natural result of a societal emphasis on identity-focused decision-making. We look for other individuals to guide us through things we don't understand. Individuals are relatable. This is why podcasting has swamped radio.