[jknew]

For others who weren't aware, "embrace, extend, extinguish" was an explicit strategy discussed internally at Microsoft for gaining control of the internet https://en.wikipedia.org/wiki/Embrace,_extend,_and_extinguis...

Though I think there are real innovations discussed in the article, the portrayal of Microsoft being an altruistic actor trying to get others to adopt their tech is downright dishonest with what we know about their internal discussions of their motivations and strategy at the time.

I found the article really interesting, but I could do without the rose colored glasses.