[zzzcpan]

You are looking at it as if DDoS protection provides some additional value to customers they don't comprehend, but not as a basic necessity for hosting providers to ensure competitive quality of service they can offer customers, which is how it is in competitive markets. Trying to convince customers about attacks to fake perceived value is the same as trying to convince customers of edge nodes failing over to other nodes, but you don't do that, don't you? Think about why you don't do that. Faking perceived value is AV companies level of shadiness.