[voidfunc]

Better marketing from DO. There strategy of content marketing with how-to guides has been massively successful.

Personally, think DO has a more pleasant UX too.

[Carpetsmoker]

DO has been posting (or rather, spamming IMHO) /r/golang with fluff like "how to use switch statement in Go". You know, the sort of articles that someone who learned Go a week ago can write.

[voidfunc]

As a former marketing co-worker once told me: marketing is pretty much just standing around flapping your arms to get attention.

The content might be dumb, but it drives eyeballs and you remember DO.

[codingmess]

Their server admin guides seem to be good, though. Whenever I google for how to do x things, their articles tend to come up. (I'm not a professional admin, obviously)