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by SQueeeeeL 2344 days ago
Not defending them, but it seems like a lot of online websites have kickbacks. I mean hell, you can set up an amazon referral link for your youtube channel in like 2 seconds. The intensives of the review "industry" are fucked... it's not like movie reviewers make 10 cents if I see Star Wars
3 comments

As a reader of Wirecutter I am personally comfortable with the referral/affiliate model that they use to make money. It does mean that they only review products where they can collect the referral fee, so their choice will come from a constrained pool. But since that usually means Amazon, and most products are on Amazon, it's usually not a problem.
It's for this reason that I find myself watching amateur video reviews of phones and other expensive gadgets. You know the type; bad lighting, shaky narration with lots of pauses and uhhs, and not-great camera work.

The fancier the production values are (splash animation, music, pro lighting), the more likely it is that I'll be hit with a "like and subscribe" ask, and a sponsor message. If by some chance the video doesn't have these, there will be an affiliate link on the bottom.

I think you'll appreciate this, it's a little long but definitely worth it

https://www.youtube.com/watch?v=8FJEtCvb2Kw

At best, review sites are funded by affiliate referral fees. The other business models for reviews are even worse.

It sounds like the Wirecutter (under previous ownership) may have gone over the line, but NextDesk also comes across kind of holier-than-thou if they think they can survive without paying to acquire customers.