[dpcan]

This headline is a little sensational.

When I ran a brick and mortar business where we took bookings, Google Ads were imperative to us getting new business. So were Facebook Ads. When they weren't running for some reason, or weren't optimized, we could feel it in the pocket book. AND, it wasn't too expensive. I was able to pay around $300 per month and get a lot of business.

Anyway, every business is different, and I think local business owners need to consider whether Google Ads are good for them based on their own unique situation.