[TeMPOraL]

I'd love to know where they learn that.

In my university years, I used to invent such ridiculously overblown phrases for simple things I did, as a form of mockery of corporate culture and my general pastime. But at some point I did realize that these phrases are hashing functions - like the ones you use in a hash table to put objects into buckets. So for a particular thing I do, say "adding colors to terminal applications", I could invent a bunch of nonsense phrases - "enriching the user experience of advanced software", or "delivering visual artistry to professional digital media" or whatnot. It was fun going in this direction, and we'd have a good laugh - but a person seeing just the output could never arrive at my original input, "adding colors to CLI apps". It was one of infinitely many things I could hash under the same phrase, and they could never know which one I did.

So in my eyes, if you're trying to explain something to someone, then using these phrases is essentially equivalent to taking MD5 of what you wanted to say and pasting that hash.

[DenisM]

I think it's pretty much spot-on.

People try to summarize their thoughts, but if they are not good at it the summary ends up being "We're pretty cool, not like those other non-cool people, and we stand for good things". And then, having arrived at that thought, they express it using the words they have heard before in similar circumstances.

And boom - pretentious mediocracy seasoned with hollow platitudes!

[dchichkov]

They might have arrived to this state of the page with meticulous A/B testing, optimizing for some function.

[pillefitz]

Maybe the initial guess was far off, so A/B testing led them to a pretty bad local optimum?

[dchichkov]

Who knows, could be a global optimum. Plausible theory could be - extreme frustration promotes memory formation ;) Or something ;)

[bob33212]

"We find null and empty values in your tables and Excel files and prompt your users to fix them" sounds like a 10 dollar idea. How are you going to get employees and investors to really jump on board with that.

"We revolutionize Enterprise Data Quality with next generation AI in the cloud" sounds better to employees, investors, and in some cases buyers

[WWLink]

So you're saying that there's a lot of con artists out there? No surprise really lol.

[TeMPOraL]

This is how extreme waste is created in this industry.

[travisjungroth]

And if there’s a collision, just move to the next one!

[shripadk]

I never thought of it this way. Really nice analogy.

[somecallitblues]

Cryptic you were.