[mc32]

Exactly this.

So many times I have to spend ten minutes digging into what some of these companies actually do.

It’s highly frustrating. Give some examples of what you do. Explain it in simple language. Don’t rely on conceptual language because it doesn’t tell me what your offering does.

[roelschroeven]

I often resort to taking a look at the Wikipedia article about the company, if they have one, and usually that tells me in a few lines the no-nonsense version of what the company or product actually does.