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by austincheney
2344 days ago
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> Lesson #4: Don’t assume organic conversion rate will hold true for paid Explained in more detail here:
https://news.ycombinator.com/item?id=21469677 Prepare to be disappointed by paid traffic conversion going in. Paid traffic isn't there to convert, like you hope since it costs you money. It is primarily there for brand awareness which only works if your branding is visible. |
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