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by TeMPOraL
2344 days ago
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I think the immediate target audience are still technical people. Business people dealing with business problems indeed don't think about stuff like this. But the tech people that solve business problems for business people - they absolutely do. And they're the ones that select tools and design architectures for the solution. |
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When you say your service offers a cloud-based solution for delivering orchestrated micro-services powered by AI and ML, you're not targeting technical people who know this is bullshit. You're not even after business people with a real problem to solve. You're trying to isolate out-of-their-element execs with more budget than brains, who are impressed by jargon they don't understand, and who have a KPI to "undertake synergistic partnerships with hip technical solutions providers."
1: https://www.businessinsider.com/why-nigerian-scam-emails-are...