[franciscop]

As someone who is trying to learn and some day launch something like this, thank you so much for this advice!

I've been known to complicate descriptions on my OSS packages but still achieved moderate success, so I'm thinking on how to convert this knowledge into revenue and these comments are super helpful.

Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?

[shripadk]

> Question: how do you manage to both keep it simple but relevant for SEO? Isn't SEO a lot about keyword stuffing?

SEO should be as natural as possible. Keyword stuffing actually has a negative impact on your Quality Score (if you are running Google Ads) in the long run. Do not forget that Google is always optimizing its algorithms. What was possible before isn't possible now. And what is possible to do today isn't possible to do in the future. Don't start by gaming the system. Start by doing it as natural as you can. Optimizations can always be made later on (if required). From my experience I have seen that SEO works best only if it has relevant content tagged along with it.

Sometimes, you might be in a niche where you don't even need to do any optimizations. And most products/services fall under this category. Just like you do not prematurely optimize your software, there is no need to do the same anywhere else. Even marketing.

[ryanlol]

> SEO should be as natural as possible

Natural looking to googles algos, not actually as natural as possible.

There are highly effective “unnatural” SEO strategies, for example you could just generate fake bounces on your competitors pages using proxies.

> Don't start by gaming the system. Start by doing it as natural as you can.

This is good advice. You can always game the system, but you probably shouldn’t start out by doing so.

Gaming the system can be incredibly lucrative, but also very difficult. Unless it’s the primary focus of your business, you probably shouldn’t even try.

[underdown]

> There are highly effective “unnatural” SEO strategies, for example you could just generate fake bounces on your competitors pages using proxies.

That's not unnatural seo it's negative seo.

[ryanlol]

Why can’t negative SEO be unnatural?

[stef25]

Keywords rarely involve complex jargon. The search volume for "Full stack adaptive delivery" is probably 0

[EdwardDiego]

Speak for yourself! I am routinely trying to find adaptive delivery for my full stack!

[IggleSniggle]

I'm trying to find a full delivery of stack adaptives, but my search results are always so filled with this other crap that I can never find what I'm looking for.

[shripadk]

> As someone who is trying to learn and some day launch something like this, thank you so much for this advice!

Thank you. Just sharing what I learned from the masters in the field. The best of which is Isaac Rudansky. Marketing is made unnecessarily complex these days. It is not rocket science. Anyone can do it.

[TeMPOraL]

> Marketing is made unnecessarily complex these days.

I have a cynical theory for that too!

The reason marketing is made complex is because it's not just marketers pushing products to the rest of the world, but also marketers pushing marketing tools to each other. Just like a marketer may exploit my fear for health of my kids, or desire for social status, they can exploit other marketer's fear of low campaign success or a desire for being a premium brand. Etc. So the industry gets increasingly opaque and full of voodoo, because the more complexity can be built in, the more people can make money without delivering any value that could be reliably attributed to them. Everyone buys each other's bullshit, money changes hands, everyone is happy, little actual value is created.

[shripadk]

I agree with you again. I have come to the same conclusion as you have. Many of the tools that are used by marketers are absolutely pointless. I suspect it is used to beef up their presentations to prospective clients. How else would they differentiate themselves from the 100 other ad agencies that are doing the same thing? Show metrics from an obscure tool hyped up by an "industry expert" and show where the client lacks compared to competitors. The most prolific of these tools is keyword analysis tools. You just have to trust the data that is generated by these tools and then reports are created based on these approximations. No one knows for sure if the numbers are accurate or not.

[tatersolid]

So it’s sorta like npm for marketing people? They share meaningless phraseology packages arranged in a way-too-deep dependency graph?